New Waterpik® Sidekick™ Water Flosser is Scene Stealer of Oral Care

Proven Performance for Anytime, Anywhere Water Flossing

Waterpik Sidekick Water Flosser
Using the Waterpik Sidekick Water Flosser

FORT COLLINS, Colo. - The all-new Waterpik® SidekickTM Water Flosser grabs the spotlight, offering all the oral health benefits of a full-sized device in an ultra-compact, collapsible package created for portability. Perfect for healthy people who have things to do and places to be, SidekickTM tags along on vacation, travels to the office or school, stores in small spaces, and adds a little fun to oral health care routines.

Trend-seekers and gadget lovers will find appeal in the collapsible design, but there’s nothing gimmicky about the functionality of this Water Flosser. Transforming from a cube-like shape into what looks like a scaled down unit, SidekickTM offers full-sized performance and water capacity for 60 seconds of flossing at a turn.

Developed by the engineers at Waterpik®, SidekickTM assembles in a snap and disassembles just as quickly for storage in a drawer, handbag, or briefcase. SidekickTM also tucks inside an included, zip-up, water-resistant travel pouch to catch drips.

There is nothing else like SidekickTM in the marketplace. According to Brian Woodard, Director of New Product, Waterpik®, "Sidekick will become standard travel gear, just like a toothbrush, toothpaste, hairbrush, and shaver."

SidekickTM does flaunt a little more panache than the company’s starring Water Flossers. "Waterpik® expects SidekickTM to attract people who’ve never used a water flosser before," said Suzanne Carranza, Senior Marketing Communications Manager, Waterpik®. "It’s serious oral care in a charismatic, sassy package. The Waterpik® Water Flosser makes caring for gums and teeth easier and more effective. Why shouldn’t Water Flossing be fun too?"

Waterpik Sidekick Water Flosser in Suit Case

Size-conscious SidekickTM weighs just over a pound and comes in three contemporary color combinations: white with chrome accents, white with rose gold accents, and black with copper accents. Other features include:

  • 5x7 inch (ish) portability
  • 5 pressure settings with sliding pressure control
  • Swivel handled flossing stylus with tip
  • 60 seconds of water capacity
  • Dual-function water reservoir that flips for travel and tidy storage
  • Water-resistant, zippered travel case in charcoal fabric
  • Global voltage compatible for domestic events or world tours

Powered by the same patented Waterpik® technology in full-sized, countertop units, the SidekickTM Water Flosser is more than a pretty face. SidekickTM removes harmful plaque and bacteria between teeth, in hard-to-reach areas of the mouth, and below the gumline.

The Waterpik® Water Flosser is widely recommended by dentists and dental hygienists. Proven effective by more than 70 clinical research studies, the Waterpik® Water Flosser:

  • Removes up to 99.9% of plaque from treated areas
  • Is up to 50% more effective for improving gum health vs. string floss
  • Helps prevent tooth decay and future dental work

Adoring fans can purchase the Waterpik® SidekickTM Water Flosser starting in February 2018 for $129.99 at Amazon.com and Waterpik.com.

For the best water flossing experience, users can download the new "Waterpik® 14 Day Challenge" app. They’ll receive how-to-use information and inspiration to help create a healthy habit for life. The app will be available in March 2018.

About Water Pik, Inc.

Water Pik, Inc. is a wholly owned subsidiary of Church & Dwight and a leading developer, manufacturer, and marketer of innovative personal healthcare products sold under the Waterpik® brand name. The Company has developed and introduced many products considered the first of their kind, leading to the formation of new markets, including the Water Flosser and the Original Shower Massage®. One of the most trusted oral health brands among dental professionals, Waterpik® products are sold throughout the world through a variety of channels, including mass merchandisers, drug store chains, and specialty retailers. Headquartered in Fort Collins, Colorado, the Company operates facilities in the United States, Canada, the United Kingdom, and the Netherlands.

For more information, visit waterpik.com. Waterpik® can also be found on Facebook and Twitter.