Waterpik® Releases New Whitening Water Flosser

All-in-One Device Naturally Removes Stains From Hard-to-Reach Areas While Helping Heal Gum Disease

Waterpik Whitening Professional Water Flosser
Place 1 Whitening Tablet in Water Flosser Handle

FORT COLLINS, Colo. - Waterpik®, creators of the original Water Flosser, introduces a new Whitening Water Flosser that delivers precision whitening while water flossing.

The Waterpik® Whitening Water Flosser is ideal for those who don’t want to use harsh bleaching chemicals or undergo expensive treatments. Clinically proven to remove an additional 25% of teeth stains vs. brushing alone, the Waterpik® Whitening Water Flosser is as gentle as regular toothpaste.

Combining patented Water Flosser and Whitening Infuser technologies, the Waterpik® Whitening Water Flosser mixes a gentle whitening agent with water to remove stubborn stains between the teeth and in hard-to-reach places that other products miss. The whitening process is uncomplicated. Users insert a whitening tablet into the special Water Flosser handle, aim the pressurized water flow at teeth, then Water Floss as usual.

Using the Water Flosser for one minute per day helps restore natural whiteness to teeth in four weeks and maintains a whiter smile with ongoing use.

Delivering all the clinically proven benefits of Water Flossing, the Whitening Water Flosser removes up to 99.9% of plaque from treated areas, improves gum health, helps prevent future tooth decay, and has been proven safe for teeth and gums.

Dr. Chris Strandburg, DDS

According to Dr. Chris Strandburg, DDS, "The Whitening Water Flosser is a threefer because it whitens your teeth, it freshens your breath, and it makes your gums healthy."

The new Waterpik® Whitening Water Flosser offers a variety of features, including the patented whitening infuser, 10 pressure settings, 90 seconds of water capacity, a removable and dishwasher-safe reservoir, in-handle water flow control, and a new swivel-handle hose for improved access to hard-to-reach tooth surfaces.

The Water Flosser includes four interchangeable tips for standard use, as well as for those with special dental needs, such as implants and dental braces. Each Waterpik® Whitening Water Flosser comes with 30 whitening tablets (a one-month supply).

The Waterpik® Whitening Water Flosser goes on sale in February 2018 through online and mass market retailers. Priced between $79.99 - $99.99 (depending on model), the Whitening Water Flosser comes with a three-year warranty.

For the best water flossing experience, users can download the new "Waterpik® 14 Day Challenge" app. They’ll receive how-to-use information and inspiration to help create a healthy habit for life. The app will be available in March 2018.

About Water Pik, Inc.

Water Pik, Inc. is a wholly owned subsidiary of Church & Dwight and a leading developer, manufacturer, and marketer of innovative personal healthcare products sold under the Waterpik® brand name. The Company has developed and introduced many products considered the first of their kind, leading to the formation of new markets, including the Water Flosser and the Original Shower Massage®. One of the most trusted oral health brands among dental professionals, Waterpik® products are sold throughout the world through a variety of channels, including mass merchandisers, drug store chains, and specialty retailers. Headquartered in Fort Collins, Colorado, the Company operates facilities in the United States, Canada, the United Kingdom, and the Netherlands.

For more information, visit waterpik.com. Waterpik® can also be found on Facebook and Twitter.