Waterpik® Nominated For 2015 Advertising Awards In Four Categories
The Moxie Awards Recognizes The Best In TV, Radio, Online, and Mobile Direct Response Marketing
FORT COLLINS, Colo. (August 25, 2015) Water Pik, Inc. has been nominated as a finalist in four different categories by the Electronic Retailing Association (ERA) for the 2015 Moxie Advertising Awards recognizing the best in television, radio, online, and mobile direct response marketing. The winners will be unveiled at the 2015 ERA Moxie Awards Gala on Thursday, October 8th at the Wynn Hotel in Las Vegas.
The Waterpik® Direct Response TV Campaign has been nominated for Best Long Form of the Year, Brand Response; Best Short Form of the Year, Brand Response; Best Short Form, Beauty; and Best Female Presenter.
Suzanne Carranza, Waterpik® Senior Marketing Manager, said, “We are very excited about the awareness this campaign is building for the benefits of Water Flossing. We want people to know that it’s easy, effective and not only improves gum health but also brightens teeth and freshens breath. Mercury Media and GoConvergence brought our vision to life and created some really great commercials for us.”
The Waterpik® DRTV spots are airing nationally and vary in length from one to five minutes, feature the stylish Waterpik® Professional Designer Series, which is being bundled with an additional Cordless Professional Water Flosser and travel pouch, several accessories including 11 flossing tips with storage case, 2 Nano-Sonic® Toothbrushes and 2 Replacement Brush Heads, in addition to free shipping when ordering by phone or web. Through enthusiastic testimonials and clear visualizations, the TV spots vividly portray the many benefits of the Waterpik® professional-quality Water Flossers, and their guaranteed performance for the brightest smiles and best possible oral hygiene.
About Water Pik, Inc.
Water Pik, Inc. is a leading developer, manufacturer, and marketer of innovative personal healthcare products sold under the Waterpik® brand name. The Company has developed and introduced many products that are considered the first of their kind and have led to the formation of new markets, including the Water Flosser and the pulsating shower massage. The Waterpik® brand is one of the most trusted oral health brands of dental professionals throughout the world. The Company's products are sold through a variety of channels, including mass merchandisers, drug store chains, and specialty retailers. Headquartered in Fort Collins, CO, the Company operates facilities in the United States, Canada, and the United Kingdom. For more information, visit Waterpik.com.
About the Moxie Awards
The ERA Moxie Awards Gala is direct response marketing's premier celebration, honoring the best campaigns of the year. Moxie's famous posh blue carpet welcomes guests for a grand entrance. The Gala features live entertainment, exceptional dinner and superb company. For more information, visit site.retailing.org/d2c/moxie-awards-gala.
About the Electronic Retailing Association:
The Electronic Retailing Association (ERA) serves as the exclusive trade association representing the $350 billion direct-to-consumer marketplace. ERA membership spans the globe to encompass all levels of direct marketers, from start-up companies to global leaders that employ the power of direct response to market across all platforms including television, digital media and radio to achieve a consumer-direct, measurable and accountable response. In addition to helping grow its members' business opportunities and profitability as a major resource for networking, business tools and information, ERA is also the voice of the direct-to-consumer industry in the nation's Capital, working daily to protect the regulatory and legislative climate in an ongoing effort to ensure direct response marketers' ability to bring quality products and services to the consumer. Through its acclaimed self-regulatory guidelines, ERA is also dedicated to building consumer trust in direct response-marketed products and services. For more information, please visit www.retailing.org.