The New Waterpik® Pink Water Flosser Serves As Wake Up Call To Women Everywhere That Their Teeth and Gums Are Not As Clean And Healthy As They Should Be

The New Pink Water Flosser From The Aquarius™ Designer Series Supports Breast Cancer Month With Charitable Donation

FORT COLLINS, Colo. () As part of a major effort to make women aware of the importance of good oral health, Water Pik, Inc., a leading developer and manufacturer of innovative personal care products, will introduce a special pink version of its successful Aquarius™ Professional Water Flosser. Water Pik will be making a donation for each pink model sold to Hope Lives, during October’s Breast Cancer Awareness month.

"Many Americans are obsessed with showing off white teeth yet more than 50 percent of the U.S. population lives with some form of gum disease. Brushing alone is just not enough. People need to act quickly if they want to keep their teeth," said Suzanne Carranza, Senior Marketing Manager for Consumer Oral Health at Water Pik.

The Waterpik® Water Flosser is the easy and most effective way to floss! It takes just a minute a day for healthier gums and a brighter smile! It’s clinically proven to be up to 50 percent more effective than traditional string floss for improving gum health, removes up to 99.9% of plaque from treated areas, cleans 3 times deeper than regular brushing and flossing, and removes hard-to-reach bacteria and food debris that cause bad breath.

The stylish Designer Aquarius™ Water Flosser features a pink and satin chrome finish, 10 pressure settings for personalized control, and a water on/off switch built into the handle that eliminates mess. Seven flossing tips are included, along with a storage case, and the water reservoir has a generous 90 seconds of water capacity for a fully satisfying hygiene experience.

The pink Aquarius™ Water Flosser will make its debut online at www.waterpik.com/designer and will retail for $89.99. In support of Breast Cancer Awareness Month, $10 for each unit purchased from September 24th until October 31st, 2014, on the Waterpik® Online Store will be donated to Hope Lives, a breast cancer support center. Hope Lives' mission is to provide those touched by breast cancer the support, knowledge, and care needed to complement their medical treatment.

About Water Pik, Inc.

Water Pik is a leading developer, manufacturer, and marketer of innovative personal healthcare products sold under the Waterpik® brand name. The Company has developed and introduced many products that are considered the first of their kind and have led to the formation of new markets, including the Water Flosser and the pulsating shower massage. The Waterpik® brand is one of the most trusted oral health brands of dental professionals throughout the world. The Company's products are sold through a variety of channels, including mass merchandisers, drug store chains, and specialty retailers. Headquartered in Fort Collins, CO, the Company operates facilities in the United States, Canada, and the United Kingdom. For more information, visit the Water Pik, Inc. website at www.waterpik.com. Water Pik can also be found on Facebook and Twitter.

About Hope Lives

The Hope Lives Breast Cancer Support Center was founded in 2001 by Lydia Dody, a Fort Collins businesswoman who had battled breast cancer. After her recovery, Lydia wanted to ensure that the approximately 200 women in Larimer County and Windsor, CO diagnosed each year receive complete post-diagnosis support and care.