Waterpik® Starts Efforts Early For Breast Cancer Awareness Month With the Pink Aquarius® Water Flosser

Waterpik® Gets Head Start On Charitable Donation For Every Pink Aquarius® Water Flosser Sold In The Month Of October And The Two Weeks Prior

FORT COLLINS, Colo. Waterpik®, a leader in innovative personal health care products, is starting its major outreach program earlier this year to remind everyone that they will be making a donation to Hope Lives for each Pink Aquarius® Professional Water Flosser model sold during October’s Breast Cancer Awareness month and the last two weeks of September.

"We are very proud of the work Hope Lives does and want to be as supportive as possible. We will be going full force on social media, our website, direct mail, and editorial. Waterpik® is in the business of preventive health care so this is a natural for us," said Suzanne Carranza, Senior Marketing Manager for Waterpik® Consumer Oral Health.

The Waterpik® Water Flosser is the easy and more effective way to floss. It takes just a minute a day for healthier gums and a brighter smile! It’s clinically proven to be up to 50% more effective than traditional string floss for improving gum health and removes up to 99.9% of plaque from treated areas. Pulse Modulation Technology cleans deep between the teeth and below the gumline, removing harmful bacteria and debris that traditional brushing and flossing can’t reach. The stylish Designer Aquarius® Water Flosser features a pink and satin chrome finish, 10 pressure settings for personalized control, and a water on/off switch built into the handle that eliminates mess. Seven flossing tips are included, along with a storage case, and the water reservoir has a generous 90 seconds of water capacity for a fully satisfying hygiene experience.

The Pink Aquarius® Water Flosser is available for purchase online at www.waterpik.com/designer and retails for $89.99. In support of Breast Cancer Awareness Month, $10 for each unit purchased from September 15th through October 31st on the Waterpik® Online Store, Drugstore.com, or Amazon.com will be donated to Hope Lives, a breast cancer support center. Hope Lives' mission is to provide those touched by breast cancer the support, knowledge, and care needed to complement their medical treatment.

About Water Pik, Inc.

Water Pik is a leading developer, manufacturer, and marketer of innovative personal healthcare products sold under the Waterpik® brand name. The Company has developed and introduced many products that are considered the first of their kind and have led to the formation of new markets, including the Water Flosser and the pulsating shower massage. The Waterpik® brand is one of the most trusted oral health brands of dental professionals throughout the world. The Company's products are sold through a variety of channels, including mass merchandisers, drug store chains, and specialty retailers. Headquartered in Fort Collins, CO, the Company operates facilities in the United States, Canada, and the United Kingdom. For more information, visit the Water Pik, Inc. website at www.waterpik.com. Water Pik can also be found on Facebook and Twitter.

About Hope Lives

The Hope Lives Breast Cancer Support Center was founded in 2001 by Lydia Dody, a Fort Collins businesswoman who had battled breast cancer. After her recovery, Lydia wanted to ensure that the women in Larimer County and Windsor, CO diagnosed each year receive complete post-diagnosis support and care.