Waterpik® Teams Up With America's ToothFairy Foundation For "Kids Teach Me How To Floss" Campaign

Children Everywhere Could Win A Waterpik® Water Flosser By Submitting Their Best "Teach Me How To Floss" Photo, Video, Or Drawing On Twitter or Instagram

FORT COLLINS, Colo. () – In an effort to reach the more than 25 million children in the U.S. who suffer from tooth decay, Waterpik® and America’s ToothFairy: National Children’s Oral Health Foundation created a fun "Kids Teach Me How To Floss" contest for 6 to 12 year olds. All creative "Teach Me How To Floss" photo, video, or drawing concepts were submitted on Twitter or Instagram. Each entry was required to mention @Waterpik and include the hashtag #TeachMeHowToFloss in the comments section. Photos and drawings could also be uploaded directly to the contest website.

Suzanne Carranza, Senior Marketing Manager, Waterpik® Consumer Oral Health, said, “We are delighted to be partnering with America’s ToothFairy Foundation because it is so important to teach children the facts about good oral health. Many of our children today are in terrible pain and have difficulty eating, sleeping, speaking and concentrating in school."

Fern Ingber, President & CEO of America's ToothFairy: National Children's Oral Health Foundation, added, "More than 40 percent of all children have dental cavities by the time they reach kindergarten and more than 27 percent of children have an acute oral health need. Pediatric dental disease is nearly 100% preventable, but greater awareness is needed to break the cycle of this disease and rescue children from needless pain and suffering. Dental disease can have serious consequences for children’s health including malnourishment, life-threatening infections, anemia, emergency surgery, and even death."

Waterpik® and America’s ToothFairy want to reach children everywhere to help them understand that they can achieve good oral health with simple, healthy habits. To help foster good oral health, nearly 50 Waterpik® Water Flossers for Kids were given away, one to each of the best entries. All qualifying entries received a $5 rebate on the purchase of a Waterpik® Water Flosser For Kids!

The Waterpik® Water Flosser For Kids is a custom model made for children ages 6 to 12 years of age, featuring a compact, simplified design that makes water flossing easy, even for small children. It's perfect for kids who wear braces or have trouble flossing, and fun to use every day. Twenty (20) removable cling decals let kids personalize their Water Flosser to their own tastes.

In support of National Children's Dental Health Month (February) and World Dental Health Month (March), Waterpik® also provided two incentives to bring the Water Flosser For Kids to homes and families everywhere. In addition to $5.00 purchase rebate coupons, good through March 31, 2015, Waterpik® also donated $5.00 to America’s ToothFairy: National Children’s Oral Health Foundation for each rebate redeemed.

About Water Pik, Inc.

Water Pik, Inc. is a leading developer, manufacturer and marketer of innovative personal healthcare products sold under the Waterpik® brand name. The Company has developed and introduced many products that are considered the first of their kind and have led to the formation of new markets, including the Water Flosser, and the pulsating shower massage. The Waterpik® brand is one of the most trusted oral health brands of dental professionals throughout the world. The Company's products are sold through a variety of channels, including mass merchandisers, drug store chains and specialty retailers. Headquartered in Fort Collins, CO, the Company operates facilities in the United States, Canada and the United Kingdom. For more information, visit the Water Pik, Inc. website at https://www.waterpik.com/. Water Pik can also be found on Facebook and Twitter.

About America’s ToothFairy: National Children’s Oral Health Foundation®

America’s ToothFairy: National Children’s Oral Health Foundation is dedicated to raising awareness of pediatric dental disease, one of the most prevalent chronic, untreated diseases in children, facilitating the delivery of comprehensive oral health services and eliminating this preventable disease from future generations. With a growing Affiliate network of exemplary non-profit community programs, Kids Club, professional and student service programs, America’s ToothFairy is building a powerful, united effort to eliminate tooth decay and protect the smiles of vulnerable children. For more information, please visit www.AmericasToothFairy.org.