Waterpik® Wins Two Major TV Advertising Awards At The 2015 Moxie Gala
Waterpik® Recognized For Best Short And Long Form Of The Year, TV Brand Response Commercials
FORT COLLINS, Colo. (October 19, 2015) Water Pik, Inc. is pleased to announce that it won two major TV advertising awards at the Electronic Retailing Association (ERA) 2015 Moxie Gala, Wynn Hotel in Las Vegas. The Waterpik® TV Campaign won in the “Best Short and Long Form” advertising categories. The Moxie Awards recognizes the best in TV direct response marketing.
Suzanne Carranza, Waterpik® Senior Marketing Manager, said, “We are very excited about winning awards for the Waterpik® Water Flosser TV campaign because it underscores the important benefits of Water Flossing. We are also proud because this is the first time in years that we have been on-the-air with TV advertising. The Waterpik® brand is synonymous with good oral health and we thank the advertising community for their support. We also want to thank Mercury Media and GoConvergence for their creative efforts that helped us to develop a successful campaign!”
The Waterpik® TV spots are airing nationally and feature the Waterpik® Professional Designer Series with great bonus product and free shipping when ordering by phone or web. Through enthusiastic testimonials and product demonstrations, the TV spots vividly portray the many benefits of the Waterpik® professional-quality Water Flossers, and their guaranteed performance for the brightest smiles and best possible oral hygiene.
About Water Pik, Inc.
Water Pik, Inc. is a leading developer, manufacturer, and marketer of innovative personal healthcare products sold under the Waterpik® brand name. The Company has developed and introduced many products that are considered the first of their kind and have led to the formation of new markets, including the Water Flosser and the pulsating shower massage. The Waterpik® brand is one of the most trusted oral health brands of dental professionals throughout the world. The Company's products are sold through a variety of channels, including mass merchandisers, drug store chains, and specialty retailers. Headquartered in Fort Collins, CO, the Company operates facilities in the United States, Canada, and the United Kingdom. For more information, visit Waterpik.com.
About the Moxie Awards
The ERA Moxie Awards Gala is direct response marketing's premier celebration, honoring the best campaigns of the year. Moxie's famous posh blue carpet welcomes guests for a grand entrance. The Gala features live entertainment, exceptional dinner and superb company. For more information, visit site.retailing.org/d2c/moxie-awards-gala.
About the Electronic Retailing Association:
The Electronic Retailing Association (ERA) serves as the exclusive trade association representing the $350 billion direct-to-consumer marketplace. ERA membership spans the globe to encompass all levels of direct marketers, from start-up companies to global leaders that employ the power of direct response to market across all platforms including television, digital media and radio to achieve a consumer-direct, measurable and accountable response. In addition to helping grow its members' business opportunities and profitability as a major resource for networking, business tools and information, ERA is also the voice of the direct-to-consumer industry in the nation's Capital, working daily to protect the regulatory and legislative climate in an ongoing effort to ensure direct response marketers' ability to bring quality products and services to the consumer. Through its acclaimed self-regulatory guidelines, ERA is also dedicated to building consumer trust in direct response-marketed products and services. For more information, please visit www.retailing.org.