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February 1, 2012
As Water Pik's Vice President of Marketing for Oral Health products, I stay abreast of clinical research results throughout the oral care industry. What continues to astound me about the Waterpik® Water Flosser is how effective it truly is. To be sure, other brands sell high-quality oral health products, but clinical research results for the Water Flosser are continually off the charts!
For example, a popular power toothbrush model sells for as much as $189 at retail. It delivers a 13% improvement in plaque removal compared to a basic $3 manual toothbrush (That's based on the "Proven Results" information touted on their official website.) That's paying a 6,200% premium for a 13% benefit... A hefty investment for a relatively marginal benefit.
Then you consider the Waterpik® Ultra Water Flosser that sells for $59, and the clinically proven benefits are huge. Here are a few of the recent clinical facts:
These results are statistically significant - and clinically significant! The new research results were published in the January 2012 issue of The Journal of Clinical Dentistry and are available at www.waterpik.com/oral-health/pro/clinical-research/.
The bottom line is that the Waterpik® Water Flosser has made flossing faster, easier, and significantly more effective.
Once people realize the value, I think it's conceivable that virtually every home in America will have a Water Flosser on the bathroom counter.