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Clinical Research News You Need To Hear

February 1, 2012

Jay M.

As Water Pik's Vice President of Marketing for Oral Health products, I stay abreast of clinical research results throughout the oral care industry. What continues to astound me about the Waterpik® Water Flosser is how effective it truly is. To be sure, other brands sell high-quality oral health products, but clinical research results for the Water Flosser are continually off the charts!

For example, a popular power toothbrush model sells for as much as $189 at retail. It delivers a 13% improvement in plaque removal compared to a basic $3 manual toothbrush (That's based on the "Proven Results" information touted on their official website.) That's paying a 6,200% premium for a 13% benefit... A hefty investment for a relatively marginal benefit.

Then you consider the Waterpik® Ultra Water Flosser that sells for $59, and the clinically proven benefits are huge. Here are a few of the recent clinical facts:

  • Removes up to 99.9% of plaque from treated areas;
  • It's up to 50% more effective than traditional string floss for reversing gingivitis and improving gum health;
  • It's up to 80% more effective than Sonicare® AirFloss for reversing gingivitis and improving gum health;
  • It's up to 70% more effective than Sonicare® AirFloss for removing plaque.

These results are statistically significant - and clinically significant! The new research results were published in the January 2012 issue of The Journal of Clinical Dentistry and are available at

The bottom line is that the Waterpik® Water Flosser has made flossing faster, easier, and significantly more effective.

Once people realize the value, I think it's conceivable that virtually every home in America will have a Water Flosser on the bathroom counter.