Water Flosser Buying Guide

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Introduction

0:00 – 0:06
Narrator (and Text on screen): "All Waterpik^™ brand water flossers deliver a deeper clean where you need it most."
Waterpik^™ logo appears with "Buying Guide" written below. Two water flossers and a handle and tip move across the screen.

0:07 – 0:17
Narrator (and Text on screen): "Our PRECISIONPULSE^™ technology removes up to 99.9% of plaque bacteria, and is clinically proven up to 2X times as effective as string floss for improving gum health.* (* from treated areas; In vitro, data on file. Dramatization.)"
An animation shows water pulsing along the gumline, followed by a split-screen chart showing the Waterpik column twice as high as the String Floss column.

0:18 – 0:22
Narrator (and Text on screen): "So which Waterpik^™ water flosser is best for you?"
Narrator: "It depends on your lifestyle."
Five different Waterpik^™ water flossers are shown side-by-side.

0:23 – 0:37
Narrator: "If you'll use your water flosser at home and have counter space in your bathroom, a countertop model is recommended. They offer the most water pressure settings. More water capacity for a longer flossing time, and easy to maneuver handles with water control."
A countertop model is shown on a sink. Close-ups show a hand adjusting the pressure dial, a reservoir being filled, and a thumb switching the handle to On.

0:38 – 0:47
Narrator: "Our Promax^™ water flosser, with SMARTADVANCE^™ mode, automatically steps you up the optimal deep clean setting. No need to increase intensity on your own."
A Promax^™ water flosser is shown. A close-up shows the digital screen, a finger pressing the step-up setting, and the pressure automatically increasing.

0:48 – 0:55
Narrator: "If you have limited outlets, our ION^™ countertop model is rechargeable and offers all the premium countertop features."
The ION cordless countertop model is shown, highlighting its lack of a wall plug. A charging cable is plugged in.

0:56 – 1:07
Narrator: "If you have limited space, or portability is important to you, our handheld cordless models are a great choice. They're easy to travel with, and most models can be used in the shower."
A cordless model is placed on the edge of a bathroom sink, then packed into a hand bag. A person in a gym puts a cordless water flosser in their shoulder bag. A cordless water flosser is shown in a running shower.

1:08 – 1:25
Narrator: "Looking for a total oral care system that's customizable? Sensonic^™ Complete Care combines our award winning water flosser, with an advanced electric toothbrush, into one device. The water flosser may be used with multiple flossing tips, and the separate toothbrush has multiple cleaning modes."
A Complete Care unit is shown, a hand removes the electric toothbrush from the unit. A close-up of the flosser handle and tips moves across the screen, followed by a close-up of the toothbrush controls. A tip is inserted into the flosser handle, and a thumb presses the toothbrush button to cycle through cleaning modes.

1:26 – 1:37
Narrator: "Looking for the most convenient total oral care option? Then Sonic-Fusion^™ is best for you. You can brush, water floss, or both with the touch of a button."
A Sonic-Fusion flossing toothbrush is shown. A person leans over a sink using the brush. Close-ups highlight the dual brush/floss buttons and the pressure dial.

1:38 – 1:47
Narrator: "Choose the model that's right for you for healthier gums, cleaner teeth, and fresher breath."
A lineup of Waterpik^™ products is shown, followed by the Waterpik^™ logo and jingle.

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